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| Case studies |
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Pan-India mock test |
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The client |
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Chennai-based National
University that offers hundreds of courses including engineering & medicine |
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The need |
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For admission to various courses, the
University conducts a nationwide entrance exam in May. 1 lakh
candidates appear each year for this exam which used to be
conducted as a paper-pencil test. To cut costs & speed up
the process, the University wished to refashion the test
as an online exam. As an initial step, they wanted to
introduce a mock online exam so candidates could use it
for practice even as the University gauged their
reactions. The actual change in the exam format would
happen the following year. The University needed a
third-party provider
to conduct the mock online exam in 2008 as also the actual
tests, from 2009 onwards |
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Business challenges |
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All-India
candidate base to be covered |
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Candidates registered for the
traditional exam to be made aware of the availability of the
online mock test |
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Online payment gateway to be hosted for processing exam fees |
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| Attest’s
approach |
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Contact all
candidates registered for the traditional exam via print ads, e-mail & SMS, and educate them about the online mock test |
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Allow only bonafide students to register online, pay fees & appear for the test |
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Outcome |
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Nearly 100% awareness of
the online mock test option |
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Increase in candidate registration for the test |
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Successfully conducted online mock
tests |
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Increase in catchment area of the University - next year, over
1 lakh students set to take the full-scale online test |
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